![]() Money is certainly a strong conditioned cue, which has been associated with abundance and power in all human civilizations. Mesolimbic DA transforms neutral cues into conditioned cues when they come to reliably predict reward delivery (Melis and Argiolas, 1995 Peciña et al., 2003 Flagel et al., 2011). ![]() This view is compatible with the evidence that DA released in the nucleus accumbens, a mesolimbic region in the brain, magnifies the attractiveness of rewards and conditioned cues (Berridge, 2007). In this traditional view, money is a gambler's primary motivation, and randomness in games allows the gambler to hope that the gains will overcome the losses. Of course, a “big win” is rare, but the random component behind most games and the publicizing of big winners lets people believe that the chance of winning a lot is not so unlikely. ![]() Common sense suggests that if gambling at casinos is attractive for many people, it is because it offers an opportunity to win money (Dow Schüll, 2012).
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |